About

The story behind Think East

Think East specializes in helping Swiss businesses establish their brand in China by enhancing their online presence with customized digital marketing and social media strategies. Our approach is designed to connect Swiss brands effectively with Chinese consumers, utilizing bespoke solutions that cater to your unique needs.

Navigating China's digital landscape demands a deep understanding of local platforms like WeChat, RED, Weibo, and TikTok, which differ significantly from Western platforms such as LinkedIn, Instagram, and Google. These platforms are essential in China but are inaccessible using Western strategies, requiring specialized knowledge to leverage effectively.

Understanding local culture and consumer behavior is essential—this is where Think East excels. We are more than just a service provider, we are your extended marketing team in China.

Team

At Think East, our strength lies in our roots. Founded on a deep understanding of both Swiss and Chinese cultures, we are uniquely positioned to bridge these two worlds. Headquartered in Zurich, our agency is led by a core team that combines multilingual proficiency and cultural insight, essential for succeeding in the Chinese markets. We collaborate with our network of in-house and external bilingual specialists in Shanghai, who execute tailored solutions that connect Swiss brands with Chinese consumers. This setup allows us to navigate the complexities of both cultures with ease, ensuring that our strategies are not just effective, but also culturally resonant. For our clients it stays simple: One contact, one contract, all solutions.